OTTAWA, December 6, 2005 - TrueContext, the technology provider for the Rogers mFORMS™ (www.rogers.com/mforms) service, today announced an integrated wireless solution connecting the latest Microsoft Dynamics™ CRM 3.0 release to leading mobile device platforms over-the-air and in real-time.
The award-winning TrueContext mExperience™ service platform enables the creation and deployment of secure, scalable, and easy-to-use mobile forms that extend traditional business processes to the field. "We are seeing a lot of demand from customers for flexible, mobile access to back-end applications such as Microsoft Dynamics CRM 3.0 using Windows Mobile® and other device platforms," said Alvaro Pombo, president & chief executive officer, TrueContext.
TrueContext is working closely with Microsoft to provide secure and cost-effective options to extend Microsoft Dynamics CRM 3.0 experiences to mobile workers in the field. "Information sharing between the office and field staff is becoming a critical business advantage that goes beyond email, calendar and contact updates," added Sean Seaton, Director, Windows Mobile and Embedded Devices, Microsoft Canada. "On demand services such as Rogers mFORMS that connect workers with Windows Mobile-based devices to back-end applications like Microsoft Dynamics CRM 3.0 provides efficient, cost-effective ways to enable highly productive field employees and operations."
Rogers mFORMS is an innovative wireless solution designed to help small and medium-size businesses (SMBs) leverage the latest mobile and wireless technology to increase productivity and lower costs. The mFORMS on demand, monthly subscription service is a solution built upon industry-leading technology from HP, Microsoft and TrueContext. mFORMS enables small business field staff to convert inefficient paper and voice-based data exchanges – such as work orders – into wireless communications using their Windows Mobile®-based devices as an electronic clipboard.
About Microsoft Canada
Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of Microsoft Corporation (Nasdaq “MSFT”) the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has 10 regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. For more information on Microsoft Canada, please visit www.microsoft.ca.
*Microsoft and Windows Mobile are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
About TrueContext
TrueContext mExperience is a service platform that enables the delivery of volume enterprise data services such as mobile forms, and content and device management to companies of all sizes. Available as a hosted service or deployed behind the firewall, TrueContext solutions are sold through Mobile Network Operators, Independent Software Vendors and VARs, and are suitable for organizations with mobile workers in the areas of Field Services & Support, Inspection & Reporting, and Field Sales & Executives.
www.truecontext.com
Contact:
Michael Stephens
Interprose Public Relations
+1 613 831 2878
michael_stephens@interprosepr.com
Kevin McGuire
TrueContext Corporation
+1 613 599 8288 x1112
kmcguire@truecontext.com